Happy Friday, friends, and cheers to the weekend! I hope the New Year has treated you well so far. Considering I’ve barely changed out of pajamas or jogger pants for the last week, I’d say I’m off to a pretty good start! Real life returns Monday though, plus I’ve got a HUGE announcement you don’t want to miss!
I’ve been recapping the most popular projects and posts of last year…and there were a lot of them (over 200!). But what made 2018 so unbelievably special was you…and the experiences and opportunities that came from your support, readership, comments, and genuine enthusiasm and encouragement.
While I tend to always be pushing forward, it’s important for me to slow down and fully acknowledge the blessings in my life…both big and small…so I can truly express my gratitude. In a world of endless To Do Lists, it’s easy for me to lose sight of what I’ve accomplished, so I hope you’ll indulge me one last recap post of 2018, sharing my personal highlights.
I always hesitate to write this post because it feels so self-indulgent, but this blog is not only a space to share my creative ideas, but also my own personal scrapbook and family chronicle.
So this post is a combination of my own personal highlights from 2018, as well as the projects you made popular…along with some geeky by-the-numbers stuff. Basically everything that made 2018 grand for me, my family, and this little blog, all in one spot!
*Recognitions & Opportunities*
I’m constantly amazed by the experiences and opportunities that come my way through blogging. To me, I’m just sharing thoughts and ideas with friends on the internet everyday, so I’m beyond flattered when it leads to things like trips across the globe or clothing lines!
Hands-down, the biggest thing that’s ever happened professionally was my collaboration with Gibson to create a line of Hi Sugarplum pieces for Nordstrom. My heart still races when I think about it. How. Did. That. Happen?!?
The faith and trust both Gibson and Nordstrom had in us (because I couldn’t do it without you!!), humbles me beyond articulation. I’ve never been more excited and petrified of something in my life, but the way you showed up to support the Gibson x Hi Sugarplum Collection blew us all away! I literally have tears in my eyes and a lump in my throat when I say, ‘With all my heart, thank you.’
Gibson x Hi Sugarplum Collection
The second biggest pinch-me moment was being part of the Gibson x Glam Holiday Collection, and having the sassiest little top named after me! The ‘Cassie Sequin Tank’ was a holiday favorite for so many of you!
Even better, was working with this stunning, talented, hard-working group of women on the project. Gibson amazes me with their support and empowerment of all women, and I’m honored to be included!
Behind-the-Scenes of the Gibson x Glam Collection Photoshoot
One of my favorite posts every year is the kid’s Back to School Style with J.Crew Factory. It’s a brand I’ve loved for decades, and I was thrilled to be featured on their website with my kids.
HGTV Magazine featured our Dining Room in their ‘Fabulous Wallpaper’ story…so surreal to see our home in print!
I jumped at the chance to work with my Little Miss for a fun video project for a local shopping center. I’m constantly aware that she’s watching me, and hope she recognizes the power of positivity and hard work. I can’t help but think someday she’ll watch it with her own kids, and know just how much her mama loves her.
*Collaborations*
I think of you all as girlfriends, so I’m very choosy when it comes to recommending brands and products. I know sponsored content is not always a reader-favorite, so I work extra hard to make those posts just as original and authentic as non-sponsored content. But you can be sure I’d never talk about a brand or product I wouldn’t genuinely pass along to my mom or best friend. I was honored to partner with these stellar brands last year.
Gibson x Hi Sugarplum for Nordstrom
The Dyson Dryer | Hot Air or Worth the Hype with eBay
One-Shoulder Jumpsuit with Kendra Scott
Morning Skincare Routine with Colleen Rothschild
Affordable Fall Fashion with JCPenney
Mother Daughter Styles with Banana Republic
Back to School Style with J.Crew Factory
British Isles with Princess Cruise
Outdoor Winter Style with Backcountry
Lace Dresses Under $100 with Marks & Spencer
Favorite Pantry Staples with Brandless
*Stand-Out Personal & Family Moments*
We celebrated 20-years of marriage last summer…a milestone I wasn’t always sure we’d hit. Make no mistake, I love this man with all my heart, but it’s a relationship we fight hard to keep strong, and doesn’t always come easy. It’s been an adventure full of so much joy and love, and I can’t wait for the next 20 years!
I know without a doubt that our marriage is the best gift we could give our kids, so we celebrated the milestone as a family!
The teen started his senior year of high school, so our days with him at home are dwindling. #sob As hard as it is to see him grow up, we couldn’t be more proud of the young man he’s becoming. I know the next few months will be so precious, and I’m excited for each new moment and experience to come!
Little Miss continued her love of singing and art, but added volleyball to her list of passions. Watching her blossom and grow more comfortable with her gifts and abilities is one of our greatest joys.
Part of what made the Gibson x Hi Sugarplum Collection so special was being able to include my mom. She brings so much joy and life to everything she does, and having her by my side for the experience was such a blessing. She’s actually retiring this year, so stay tuned for more Mama Sugarplum!!
Our annual family vacation is always a highlight, especially when it’s with one of our favorite families!
As was our family road trip through West Texas and Big Bend National Park. It’s amazing what kids will tell you when trapped in the car for hours at a time!
I loved every moment of cruising the British Isles with my Mr. SP and our dear friends!
My parents treated our family to an Alaskan cruise, and it was a week of non-stop laughs and fun!
This Blogger Conference was really more of an excuse for a girl’s trip with my favorite blogger friends, and one of the most fun weekends of my year.
Adding Mollie to our family is one of the best decisions we’ve ever made, and we had the best time with these sweet girls!
*Most Comments*
My favorite part of blogging is the interactions with you. Every time I hit ‘publish’ on a post, I’m excited to see what you think, and am always blown away by your kindness. So I’m not surprised that the posts with the largest response are those most personal to me and my family.
The announcement of the Gibson x Hi Sugarplum Collection drew the most comments, along with the actual launch of both GxHSP and the Glam Collections. We got chatty about Kids Chores and What to Pack in a Carry-On, too.
*Most Viewed*
Some posts take on a life of their own, and I really have no idea why one resonates more than another…but the Amazon Fashion Finds (along with the most commented ones) received more views than any others in 2018. And according to pageviews, Dressing Room Diaries and Sugarplum Style are the most popular of my regular series posts, and Shop My Insta is the most popular page.
*Numbers*
It’s fun for me to see who you are, and where you’re coming from, according to Google Analytics:
*Over 1.5 million of you stopped by last year & read over 8 million pages. I can’t even wrap my head around that!?!
*Most of you are American (92%), with Canada, UK, and Australia up next. There are even people reading from the United Arab Emirates!?
*96% female, aged 35-44…but the 25-34 and 45-54 brackets are a tie and close second. And thanks to Mama Sugarplum’s ever-growing presence, the 55+ ladies are growing fast!
*Phones & tablets remain the most popular way to read
*40% of you come directly to my site & 52% click over from one of my social channels.
All that’s to say, the majority of the amazing opportunities that come my way are because of you, darling readers…I know without your support, enthusiasm, kindness, and interactions, none of this would be possible. I can’t thank you enough for popping in every day, week, month, or leap year…whenever it is, I’m thrilled you stopped by! Even the lurkers…I know you’re there!
I know this post was a lot of toot-tooting my own horn, so thank you for indulging me. God has blessed me more than I could have ever imagined, and I’m beyond humbled by your friendship, support, and kind words. I can’t thank you enough for sharing in our joys, supporting me through the sorrows, and celebrating all the silly in-between.
Your encouragement makes me excited to continue creating and sharing what I love so much (staring Monday with something BIG!!). I pray 2019 is your best yet, lovebugs!
[More Best of 2018 Posts]
Top 10 Reader Fave Buys
Best of Decor
Best of Travel
Best of Style
Best of Beauty, Tips, Tricks & Everything Else
Love this recap! You will forever be one of my faves because from the first read 5 years ago to today your authenticity and care for your readers still shines. As a small blogger you have inspired me and encouraged me more than you realize. Cheers to a successful and beautiful 2019!
You were one of the first bloggers that I started following 2-3 years ago – love you blog, family and all that your represent! I fall more into the “Mama SP” age category, but I love your style and have purchased MANY items that you have featured. Keep “doing you” and you will continue to be successful! Best of everything to you and your family in 2019!
The Cassie sequin tank and hairstyle-I want! All your Gibson goodies actually.
Love going back to your previous posts for ideas, style, etc.
You inspire and entertain us all.
What’s happening Monday?? A newly adopted pet or baby (same thing)?? : )
Toot away!! LOL! You are adorable and so is your whole family. Thanks for sharing them and your life with us along with so many great finds, tips and the pure joy you have bubbling over. It’s contagious and so well appreciated. You inspire me in so many ways with your style, your wit/beautiful smile, sincerity and just…your flair for life! You’re awesome, and on behalf of your readers, I humbly say, keep it comin and THANK YOU!! Have a blessed year. I look forward to lots more amazing milestones with you! 🙂
Your blog is one of the most fun, colorful, and inspiring pages on the internet- keep up the great work! Your genuine positivity does not go unnoticed. (And if you ever need to purge your gorgeous closet, let us DFW gals know!)
Cassie – I qualify as one of your “lurkers” – lol(!) – as up to this point, I have never commented on your blog. I really enjoy reading your blog – and particularly enjoy your fashion style, including your Dressing Room Diaries with Mama SP, and your travel blogs. Although I’m sure I’m close to your mom’s age – I am 60 years old – I have actually purchased a couple tops, a puffer vest and the Gap puffer jacket that you have featured on your blog. You make shopping so much easier for me. 🙂 I look forward to seeing more Dressing Room Diaries with Mama SP now that she will be retiring – congrats Mama SP! She looks so cute in everything she models, just as you do. I live in The Woodlands, just north of Houston, so I find it very helpful to see how you and Mama SP dress for our Texas weather. Your honesty and humility are very refreshing. Keep up the good work! You deserve all the blessings that have come your way.
Keep doing what your doing! My day always starts off right when I read your blog. 🙂
I am from Mexico and I read your blog every day. Love your style and your house. Greetings from Monterrey,Mexico.
You’re the cutest! Happy 2019!
Cassie ROCKS! Sending love and hugs to you all!
Great blog!
I teared up reading all of this. You are so fun to follow, relatable and we have similar styles. You inspire me to get out there and achieve my goals. Congrats on all your much deserved success!!
Karen from Edmond, OK
Cassie,
Thank you in advance for more “Mama SP” from your 55+ followers. You and MSP fill a void for us in the fashion blog world as you and MSP select items suitable for our group as we have remained youthful and fit despite our “maturity”! 🙂 We enjoy Dressing Room Diaries for fashion ideas and tips.
The Gibson lines are good colors—nice and clear and not “muddy” like some high fashion items. The sequin V neck was not best for my conservative community but the longer sleeve sequin top with a jacket over is spot on. The fabric is good quality and is also quite classy. Fun to learn of the stats. I am one of the older readers. I suspected your Mama and I are the same age. I too had my first child early so he is probably near your age although his kids are all still in elementary school. Your lifestyle seems similar to ours.
I love this recap of “your” year!! So inspiring!
You are one of my top 5 bloggers to follow because of your authenticity!
Cheers to 2019 and looking forward to more amazing posts by you!
Congratulations Cassie! You did an amazing job this year. I have been reading and following you for two years. I am in the 55+ category. You are one of those people that have it all. I want to be mad about it, ha ha. But I am truly a fan. You are one of the most positive/inspiring people. I love your style and enjoy listening to your stories. Keep up the good work!😀
Cassie, I’m a 66 year old grammie & I love your blog! I love your sunny attitude, your sweet family, fashion, beauty…just everything! You deserve all of your success! Can’t wait to see what 2019 brings!🤗👏❤️
Cassie! My friends and I are readers from the UAE! Found your blog and love it! Keep it coming!
Oh my gosh, that’s amazing!! Thank you so much!
I have been enjoying your blog for years. You are a mood changer for me! Always sunny and inspiring. Your posts are well written, great content, and your photos are vivid and beautiful! Beautiful family, and I love your pups! Thanks for taking us on this wild ride with you! Happy new year!
Thank you so so much, Amanda!! I really appreciate your support, and am thrilled you find inspiration here! xo