Brand Crush | Vuori

Growing up, my hilarious and uber stylish grandmother, Nancy (we weren’t allowed to call her any sort of grandmother-y name!), would always shout out ‘Attention! Attention!’ when she had something to say. It obviously became a family joke, and something we poked fun at her about.

Yet here I am today yelling at you… Attention! Attention!! I have discovered a new (to me) performance apparel brand that is so good I feel the need to tell everyone I know! Meet your favorite new brand… Vuori! (Pronounced ‘Vee-YOUR-ee’.)

Alpine Sherpa Jacket | Rib Studio Legging

I remember hearing a lot of buzz about Vuori’s Performance Jogger last year, but they were always sold out, so I didn’t have any experience of my own. So when they reached out to collaborate this season, I first checked online reviews (I always look at both a retailer’s direct site, and brand reviews on third-party sites), and was shocked by the passion people had! Seriously, the joggers alone have almost 14k 5-star reviews!

I decided they were definitely something worth checking out, because after all, part of my job is finding great new styles and brands for YOU! So I agreed to try a few pieces.

Well friends, let me tell you I’ve never agreed to a partnership so fast as the day these joggers arrived!! It was an instant ‘YES‘ for me, and I’m sorry, but Attention, Attention… you need them, too! In fact, I’m quite sure they’ll make my annual Sugarplum Favorite Things List! Even after only owning them a couple of weeks!

Alpine Sherpa Jacket | Performance Jogger | Energy Top

I can’t adequately explain the material and fit, other than they are softer than soft, super lightweight without feeling too thin, and so comfortable you’ll never want to take them off.

They also somehow work for everything from neighborhood walks and yoga to errands and movie nights!

Sugarplum Fit Tip: They are true to size, but choose according to the fit you prefer. Meaning, my usual XS fit great like a relaxed legging, but a small fits too as a looser jogger. These are the XS, and I love the cropped length!

Alpine Sherpa Jacket | Performance Jogger | Energy Top

So once I was on the Vuori train, I went a little cuckoo ordering different styles. And I’m sorry to report, every piece is just as amazing as the last!

For instance, this Alpine Sherpa Jacket is now my carpool/after workout/over my pjs go-to! In fact, if you follow my Instagram Stories, then you’ve likely seen me wearing it every morning! I throw it on over everything! It’s warm and soft, with a great oversized fit. And washes like a dream.

Sugarplum Fit Tip: It’s a generous size for layering, I’m in an XS

Alpine Sherpa Jacket | Rib Studio Legging

The Energy Top is moisture-wicking and silky soft, great for wearing as a basic tank or high-intensity workouts. The slight racerback fit makes it extra flattering.

Sugarplum Fit Tip: True to size, I’m in an XS

Energy Top | Performance Jogger

Alpine Sherpa Jacket | Rib Studio Legging

Vuori is also popular for their Rib Studio Legging and Daily Legging, for not only the incredible fabrics, but amazing fit and comfortability. I tried the Rib Studio Legging (available in tons of colors!), and didn’t take them off the rest of the day!

The weight is great for both workouts and streetwear… meaning they aren’t overly thick for intense exercise, but also not too thin to leave you feeling exposed when running around town.

They have a nice high waist and wide waistband that’s smoothing, comfortable, and stays put!

Sugarplum Fit Tip: Leggings are true to size, I’m in an XS

Alpine Sherpa Jacket | Rib Studio Legging | Energy Top

Rib Studio Legging | Energy Top

Alpine Sherpa Jacket | Rib Studio Legging | Energy Top

Alpine Sherpa Jacket | Performance Jogger | Energy Top

Alpine Sherpa Jacket | Performance Jogger | Energy Top

And if all that isn’t enough, Vuori also uses organic cotton and the highest quality materials, with ethical manufacturing. In fact, they require that all of their suppliers follow a Vuori ‘Code of Conduct’. These standards address the fair treatment of workers, safe working environments, and Earth-friendly practices.

Vuori also offers the Investment in Happiness guarantee… love the product or send it back as a free return! Consider me smitten!

So tell me… are you already on the Vuori bandwagon, or is all this (well-deserved) hype new for you, too?! If so, which pieces should I try next?

*Photos by the darling and talented Audrie Dollins. This post is created in collaboration with Vuori and ShopStyle, but all product selections, styling, and jogger prancing are my own. Thank you for supporting Hi Sugarplum sponsors!*