Behind The Scenes | Bringing the ‘Season of Cheer’ Collection to Life

Hey hey, friends! Thanks for the fun feedback on yesterday’s design post! I’m excited to get started on the Sugar Shack game room area, so I’ll probably start ordering things this week. I’m usually quick with design decisions, but I swear I drag my feet about sofas more than anything else!! Are you like that, too??

Furniture in general is such a big purchase, but something about sofas… a sectional no less (!!!)… really brings out my waffling. If there are any other oversized, comfy, and affordable options I should consider… that also happen to be in stock… please let me know, ha!

I’m still riding high from last week’s exciting launch of our ‘Season of Cheer’ Collection, and today I thought it would be fun to take you behind the scenes of our photoshoot for a peek at how we brought it all to life. Not to mention, the incredible cabin we rented as the backdrop.

The design process for ‘Season of Cheer‘ actually started in late Spring… before we even launched our Summer of Fun‘ Collection! So while I was shooting and talking about Summer pieces, I was also dreaming up Holiday! (Something similar is happening now, as we’re already hard at work on Collection #11!)

In ‘normal’ times, it’s tricky enough to predict trends, and determine your needs several seasons out. Throw the challenges of the last 20 months in the mix, and it’s downright nerve-racking! Let’s just say we had twice as many Zoom meetings and a lot of pivots!

And in the end, because of the incredible hard work and tenacity of the Gibsonlook Team, we created exactly the Collection we envisioned…one that captured the feelings of joy and magic of the season. Quality pieces that will become closet staples for years to come, and I couldn’t be prouder of what we created!!

After months of designing and fitting the pieces, it’s time to bring it to life so we can share it with YOU!! The photoshoot is the finishing piece, and this dream team makes it happen. Valand Suzie arrived, and together with Mama Sugarplum we set out for our cabin in the woods…with a few fun road trip stops along the way.

Sugarplum Sale Alert! Almost everything we’re wearing in this post is Gibsonlook, and all 15% off with code SUGARPLUM15… including our go-to cozy pieces and GxHSP styles!


on me: Henley Tee | on Suzie: Ruffle Tank
on Val: Mock Neck Tank  | on Mama SP: GxHSP Sugar Tee
(Use code SUGARPLUM15 for 15% off!)


on Val: Mock Neck Tank | Ankle Jeans
on Suzie: Ruffle Tank | High Rise Shorts | Sneakers (40% off!)
on me: Henley Tee | Jean Shorts | Flip Flops
(Use code SUGARPLUM15 for 15% off all Gibson pieces!)

We’ve stayed in a Tin Star Co. cabin before, so we knew it would be impressive, but none of us were quite expecting the views and architecture of ‘See Forever.’ Quite literally built in to the side of a hill, every room feels like living in a treehouse.


on Val: Mock Neck Tank | Ankle Jeans
on Suzie: Ruffle Tank | High Rise Shorts | Sneakers (40% off!)
on me: Henley Tee | Jean Shorts | Flip Flops
(Use code SUGARPLUM15 for 15% off our tops!)

We arrived just in time for sunset, then we all got to work prepping for the next day. Val plans the shoot day, Suzie unpacks her kit, Mom preps the Collection…and I pick up dinner, ha!

The next two days were a blur of hairspray, tulle, high heels, and Beyonce (my go-to hype music!). There were countless touch-ups, lots of dancing, and an endless supply of snacking.


Henley Short Sleeve Tee | Serene Morning Henley Tee | Joggers | Fuzzy Slippers
(Use code SUGARPLUM15 for 15% off our cozies!)


Left: Serene Morning Henley Tee | Right: Festive Flutter Sleeve V-Neck Top
(Use code SUGARPLUM15 for 15% off!)


on Suzie: V-Neck Tee | Joggers | Fuzzy Slippers
on me: Frosted Longsleeve Crew Neck Sweater | Winter Wonder Bow Skirt
on Mama SP: Snow Leopard Tunic | Joggers | Fuzzy Slippers
(Use code SUGARPLUM15 for 15% off!)

I couldn’t have done one Collection, let alone TEN, without these girls (and Mama SP!!).


on Val: V-Neck Tee | Ankle Jeans | Fuzzy Slippers
on Suzie
: Tiered Ruffle Dress (Use code SUGARPLUM15 for 15% off!) | Fuzzy Slippers

It’s crazy the teamwork that goes in to capturing a single shot! Here’s a few behind-the-scenes of the final shots…


on Suzie: Tiered Ruffle Dress
on me: Silver Bells Blouson Sleeve Sweater | Party Lace Midi Skirt | Black Pumps | Crystal Bracelets

 
Silver Bells Blouson Sleeve Sweater | Party Lace Midi Skirt | Black Pumps | Crystal Bracelets
(Use code SUGARPLUM15 for 15% off my outfit!)


Silver Bells Blouson Sleeve SweaterParty Tulle Midi Skirt | Leopard Pumps


Silver Bells Blouson Sleeve SweaterParty Tulle Midi Skirt | Leopard Pumps
(Use code SUGARPLUM15 for 15% off my outfit!)


on Mama SP: Henley TunicJoggers | Similar Tory Burch Sneakers
on me: Silver Bells Blouson Sleeve Sweater | Winter Wonder Bow Skirt | Ankle Strap Heels
(Use code SUGARPLUM15 for 15% off both our outfits!)


on Mama SP: Cupid Striped Longsleeve Crew Neck Sweater | Winter Wonder Bow Skirt
on me: Festive Flutter Sleeve V-Neck Top | Party Lace Midi Skirt
on Val: High Neck Body Suit
(Use code SUGARPLUM15 for 15% off everything!)


on Mama SP: Cupid Striped Longsleeve Crew Neck Sweater | Winter Wonder Bow Skirt
on me: Festive Flutter Sleeve V-Neck Top | Party Lace Midi Skirt
(Use code SUGARPLUM15 for 15% off!)


Festive Flutter Sleeve V-Neck Top | Joggers | Fuzzy Slippers


My Fleece Top (40% off!) | Suzie’s V-Neck TeeJoggers | Fuzzy Slippers
(Use code SUGARPLUM15 for 15% off our cozies!)


on Suzie: Tiered Ruffle Dress (Use code SUGARPLUM15 for 15% off!) | Fuzzy Slippers
on me: Festive Flutter Sleeve V-Neck Top | Chewed Hem Jeans | Nude Pumps

Creating the launch photo was a true team effort, and Suzie and Mom are now professionals with confetti poppers!


Festive Flutter Sleeve V-Neck Top | Party Tulle Midi Skirt | Ankle Strap Heels | Chain Bracelet | Floral Statement Earrings


Festive Flutter Sleeve V-Neck Top | Party Tulle Midi Skirt | Ankle Strap Heels | Chain Bracelet | Floral Statement Earrings

High Neck Body Suit | Fuzzy Slippers | Gold Garment Rack | Gold & Acrylic Hangers


Garment Rack | Hangers


on Suzie: Tiered Ruffle Dress | Fuzzy Slippers
on me: Joy One Shoulder Belted Blouse | Bootcut Jeans | Ankle Strap HeelsFloral Statement Earrings


Joy One Shoulder Belted Blouse | Bootcut Jeans | Ankle Strap HeelsFloral Statement Earrings

After two long, exhilarating, exhausting days…we wrapped our tenth Collection shoot together, and celebrated with taco soup and guacamole. Then it was time to cull through the 1000s of photos to share with you!


on Suzie: Snow Leopard Tunic | on me: Henley Tee | Double Strand Necklace

See Forever‘ was the perfect backdrop, and we loved our time in this gorgeous cabin. The people at TinStar Co are incredible hosts, and no detail is overlooked in their properties. The Beavers Bend/Broken Bow area is stunning, so they book up quickly! I follow them on Instagram HERE for last-minute deals and tips on the area.


on Val: Sleeveless Dress | on me: Henley Tee | Joggers | Flip Flops
on Suzie: Henley Jumpsuit | on Mama SP: Puff Sleeve Top | Joggers
(Use code SUGARPLUM15 for 15% off!)

My friendship with these insanely talented women is one of the greatest gifts to come from these Collections. It’s amazing we started as strangers I found on the internet, to truly the dearest of friends.

To bring a Collection to life requires a lot of moving parts, and I couldn’t have done it without the entire Gibsonlook Team and these gals. All my gratitude to everyone for their patience, talents, support, and unlimited enthusiasm for this project. I’m beyond proud of what we’ve created together!

And a special thanks to YOU, darling friends, for your endless support, kind words, and enthusiasm surrounding our latest launch. I have these amazing opportunities because of your support and encouragement. I feel incredibly fortunate to be part of this amazing community.

You can shop the entire ‘Season of Cheer‘ Collection HERE. Happy Tuesday, lovebugs.