Welcome back, friends! It’s a super-exciting week here on Hi Sugarplum because The Nordstrom Anniversary Sale is only a few days away! I’ve had lots of questions about the Sale and whether or not I’d be covering it…which made me realize I haven’t done a good job of prepping you! This post will hopefully answer all your questions, and get you as psyched as me for this legendary shopping event!

When does it happen?
The Nordstrom Anniversary Sale (or NSale to hard-core fans) opens to the public on July 20th, and will run through August 5th. But cardholders (more about that in a bit) get first dibs with Early Access on July 12. Yep, cardholders get a full eight days to shop the NSale before it opens up to everyone. Hello perks!
Hereโs a breakdownย of the important dates and times, donโt forget to mark your calendars:
July 12 โ Early Access Begins for all Cardholder levels
July 19 โ Last Day of Early Access
July 20 โ Anniversary Sale opens to the Public
August 5 โ Last Day of the Anniversary Sale

Sugarplum Shopping Tip: If you’ve got a Personal Triple Points day to use, schedule it during the Sale!
Why all the fuss about the Nordstrom Anniversary Sale?
While Nordstrom holds half-yearly sales each spring and fall (marking down older inventory), the Anniversary Sale is special because it’s brand-new, never seen Fall merchandise…marked down 40% for a limited time! It’s all the newest trends and items, on sale before the season! Once the Sale is over, every piece will go to the regular, full price.
This event has become legendary among Nordstrom customers who enjoy outstanding savings on the most exciting new fall merchandise, along with plenty of stuff for summer.โ
How do I get Early Access?
All you need isย a Nordstrom card…either the credit card, or a debit card. You know I’m a slave to earning airline mileage, so I opt for the debit card…and in all honesty, the only time I ever pull it out is to gain access to the NSale! (There are tons of perks for having the card, like free alterations, earning points and credits, etc.) If youย don’t have one yet, you can apply here and start using it same day!
Why is Early Access so important?
While the Nordstrom buyers do their best to have inventory for everyone who wants it, there is no crystal ball to determine what customers will love most. Which means the most-popular items will go fast. Like same-day fast! And since the NSale is such a short period of time, there isn’t the opportunity for restocks (until after the Sale, and sale prices, end).
Should I shop in-store or online?
I guess that depends…are you the kind of shopper who goes to the mall on Black Friday? Then by all means, head to the store and revel in the hoards of people. I’m an online girl, from the comfort of my quiet house and pajamas! Plus, the online inventory is so much more extensive than in-store! If you have a local Nordstrom though, I do love their Buy Online, Pick-Up In Store option! Most will even deliver to your car curbside so you don’t even have the hassle of parking.
What’s going to be included?
The Catalog can be viewed here, but it’s only a fraction of what will be included in the Sale (and frankly, a little underwhelming). But because of my relationship with Nordstrom (that whole having a clothing line thing #braggert), I’ve seen full peeks, and even already have some of the best pieces. And oh my wow!!
It includes amazing deals in all categories: Women, Men, Kids, Home and Beauty.
When will your Anniversary Sale posts go live? What posts can we expect?
Think of me as your personal shopper/tour guide! I’ve got early-early access to so many pieces, and will begin sharing the best of the best (I don’t show every single piece, only the things I love most)ย at my usual posting time on Thursday, July 12 at 4:00am CST! My Early Access Opening Day post will include my initial favorites, and highlight the best deals (like NeuLash Serum and Barefoot Dreams cardigans…yes ma’am, both are included at drastically reduced prices!!)
Friday, July 13 will be a giant Dressing Room Diaries (featuring Mama Sugarplum!), and more of our faves. From there, I’ll be sharing my picks from all categories throughout the Sale, and styled posts to give you versatility ideas for the great basics. And for those of you who follow my Instagram Stories, you can expect live Dressing Room Diaries with my darling mama!
It’s safe to say I’ve got you covered!
What will you be shopping for first?
The question is likely what won’t I be shopping for? I always grab new boots, sneakers, sweaters, jeans, workout wear, loungewear and undies. The kids get new shoes and basics for Back to School, and Mr. SP updates his work wardrobe and shoes. It’s a hefty investment, but the savings are so worth it. And they’re pieces we wear for years.
I use the NSale as an opportunity to update my closet basics, and also add some trendy new pieces. And if you’ve had your eye on a designer piece (like bags, shoes, coats, etc), now is a great time to nab them with a deeply discounted price.

$500 NORDSTROM GIFT CARD GIVEAWAY!!
The best way to ensure you don’t miss a post is to subscribe to my emails…simply wake up and shop the best stuff from one spot! To celebrate this legendary sale, and say THANK YOU for always supporting me and this blog…I’m giving one email subscriber a $500 Nordstrom Gift Card…just in time to shop the NSale!
Simply subscribe hereย for my daily posts and a weekly newsletter featuring exclusive content (no spamming, I promise!!), and I’ll send the randomly-chosen winner a electronic gift card Wednesday night! Good luck, lovebugs!
If you have any other questions, leave them in the comments! Who’s ready and excited?!?!




I’ve never taken part in Nordstrom’s anniversary sale before, but I think this year, I’ve got to! There are so many deals, wow! ๐
Charmaine Ng | Architecture & Lifestyle Blog
http://charmainenyw.com
If I already subscribe to your blog and newsletter do I need to do anything else to enter for a chance for the $500 Nordstrom card?
No ma’am….you’re already entered!
I already subscribe to your wonderful blog! I look forward to seeing it in my inbox every morning! Do I have a chance to enter for the $500 Nordstrom card giveaway?
Absolutely!! You’re already entered! xo
Wow! Canโt wait. I subscribe to the blog, Pinterest, like to know it and Insta. I already have the Beulahโs and love it. It took 2 months before I saw any extra length growth, but now is delivering. If I get another tube, how long will it last if I do t open it. My one right now is still pretty full.
Also, pretty please, can you tell me if menโs Sperry Gold Cups are in the sale? I always buy a pair for my husband and son. They are 10 x more cushioned and comfy than normal Sperrys. Your son would love them.
Thank you so much for the support, Margaret! I would think the shelf life on an unopened NeuLash is pretty long!! I plan on stocking up…and I’m still on my first tube from last October!! Looking forward to sharing all the great sales starting thursday!!
I’m already subscribed! Fingers crossed! I always like seeing their Blanknyc jackets and new boots:)
How do we already subscribers enter? Thanks!
No need to do anything…you’re already entered!! xo
Canโt wait! Itโs undies, basic tees, and hopefully riding boots for me this year! I subscribed to your bog, too!!
Oh yes, I love a good riding boot!!
Can. Not. Wait. Itโs the best sale of the year!! Happy shopping to you!!
Can’t wait to see your favorites from the sale! I’m already a subscriber, but I updated my profile, so hopefully that makes me eligible for this awesome giveaway!
No need to change anything…all subscribers, new and existing, are entered!! xo
Ditto on the “I’m already a subscriber” but still want to win that fab Nordy’s gift card! I’m wondering if your upcoming news you’ve hinted about is another Cassie/Gibson collaboration… for Fall?
You’re already entered, Patricia!! And as much fun as a Fall collection would have been, there just wasn’t time…these things take months and months, so Fall was too soon. But stay tuned! ๐
So excited for the sale – and seeing your pics, recommendations, etc. I already have my list started!
Best. Day. Ever!! Thanks for breaking down all the must haves from the sale. SUPER excited to have the Barefoot Dreams cardigans in the sale – they are also my fav cozy sweater. I’m assuming any of your current subscribers are also included in the Nordy card. Can you tell us if any of your current line will be included in the sale? I’ve got a few pieces but want THE WHOLE LINE!
Let’s have coffee Thursday morning and SHOP, SHOP, SHOP!! Yippee!!
You’re so sweet to ask about my collection…but no, it’s not in the Sale, just NEW fall items!
I donโt think they offer the debit card option anymore..
all signed up!
I look forward to this sale every year! I’m already scoping out some fall items. It’s strange that it’s so hot but I’m lusting after boots and sweaters, ha.
http://www.forthewonderer.com
Same!!?? I’m a sweaty mess trying them on, but loving every second of it!! ๐
Good to know there is a lot that you like โ-I was also very underwhelmed by the anniversary catalog! I always love your picks!
I’ll wake up early with you and a cup of coffee on the 12th! Always love seeing what you pick! Hoping I also have a chance for the gift card as a subscriber:)
I can’t wait!!!! I see a new pair of nude booties in my future. ๐
I’m a subscriber here and Insta. Always enjoy your picks!
Iโm glad you mentioned there will other items included in the sale, cause I was very dissapointed with the catalog they put out this year, now Iโm excited especially if there is going to be Barefoot dreams items!!
Thanks again
I just talked to Nordstrom CS, and they are no longer offering a debit card option. Just thought that might be good info to share!
I am a huge Nordstrom fan and wait for the anniversary sale each year. I will definitely be stocking up for not only me but school clothes for the kids as well. Thanks for your posting, so helpful!
Fingers crossed for the giveaway. I want to try a Barefoot Dreams sweater and I need underwear! I had a bra fitting at Nordstrom- so helpful; of course I was wearing the wrong size like so many women, and I need to stock up! Bras are $$$!
Very excited! Already a subscriber and signed up for my credit card today.
I do have 2 questions:
– What time does the sale go live online? I mean, literally, the actual time? I can’t find it anywhere.
– How do you browse and search for items that are on sale? Can you provide tips for how to find items?
Thanks Cassie! Looking forward to it.
Have you ever done or considered doing a dressing room diaries with your husband? I feel like I am finally starting to find my own style, but my husband is a whole nother bag of chips!!๐๐๐ฑ๐
He used to just gawk in the background, but I love that idea to shop with/for him!
Very excited!! This is my first time shopping this sale and have my credit card in hand. My husband is on disability and myself on Social security since I retired last December, so with low funds looking forward to some great deals for us. Thank you for all you do to bring us awesome deals!! Appreciate all the time you spend doing it. Can tell by the smile on your face in every photo you love what you do. Have fun shopping. ๐๐๐ข๐๐๐๐ถ๐ฌ๐ช
Hi Cassie,
Is your email give away international? I know that Nordstrom ship to the UK. We are going on holiday to Florida soon so this would come in really handy!
Sarahxox
Yes! Everyone who subscribes was eligible! The winner was selected and contacted via email!
So excited for your post tomorrow Cassie! Your style tips are the best. I find your posts for the Nsale are the most detailed and helpful! Thanks for your hard work girl!! ๐
I first subscribed to your blog for decorating /interiondesign advice and you seem to be all clothing and travel now. Would you care to comment?
I hope you enjoyed last month’s Kitchen Renovation Reveal and Backyard Refresh posts!
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